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Web Design · Product UX · Design Systems
Website and Product Design That Converts Visitors to Customers.
Premium web and product design focused on conversion. Delivered by Vebsight. Landing pages, websites and product interfaces built to drive action, not win awards.
Conversion-first
Methodology on every project
1-8 weeks
Delivery window by project type
Koldconvert website and product design is delivered by Vebsight and is built around conversion as the primary success metric, not visual style. Every project starts with business objectives: conversion goals, traffic sources and desired user actions. Wireframes precede visual design. Sites are built in Framer for marketing projects or handed to Dev4ager for custom engineering. Design decisions are grounded in CRO principles, not aesthetic preference.
Conversion-first
Methodology on every project
1-8 weeks
Delivery window
Figma + Framer + Dev4ager
Build capability
Definition
What is website and product UX design?
Website and product UX design is the practice of creating the visual interfaces and interaction patterns that users engage with when they visit a site or use a digital product. It covers information architecture, wireframing, visual design, prototyping and build, with the goal of guiding visitors toward a desired action such as booking a demo, starting a trial or completing a purchase. Effective design combines user psychology, brand identity and conversion principles into a coherent, functional experience that performs for the business, not just impresses on a portfolio.
Design Services
What We Design and Build
Website Design
Premium website design from concept to launch. Responsive, fast and conversion-optimised across every device and breakpoint.
Landing Pages
High-converting landing pages for specific campaigns. Clear messaging, strong CTA, minimal friction between click and conversion.
Product UI/UX
Web and mobile app interfaces. User research, prototyping and implementation-ready design for product teams.
Design Systems
Scalable component libraries and design guidelines in Figma and Framer. Ensures design consistency across every team and surface.
Diagnosis
Signs You Need a Conversion-Focused Design Partner
- Your website gets traffic but converts below 1.5%. Visitors arrive and leave without taking any action.
- Different pages were built by different people at different times. The site feels incoherent and visitors cannot tell what you do.
- Your product UI was built by engineers. It works but it creates support load and churn because new users cannot figure it out quickly.
- No design system exists. Every new page or feature takes longer than it should because there are no reusable components or standards.
- Paid ads drive traffic but landing pages are not built to convert that specific audience and intent, wasting budget on every click.
Process
From Brief to Live in Four Steps
01
Discovery and Brief
Understand your business goals, users, conversion targets and brand. Define what the design must achieve before any work begins.
02
Wireframes and Structure
Page structure, user flows and content hierarchy mapped before any visual design. Layout serves conversion before aesthetics.
03
Visual Design
High-fidelity designs in Figma or Framer. Iterated with your feedback until approved at every breakpoint and device.
04
Build and Launch
Built in Framer or handed to Dev4ager. Launched with analytics, speed testing and QA across devices and browsers.
Our Approach
The Koldconvert Revenue-Optimised Design Method
The Koldconvert Revenue-Optimised Design Method treats conversion as the non-negotiable constraint that every design decision must satisfy. We begin with the action we want the user to take, then work backwards to map the hierarchy, content and visual language that makes that action feel obvious and inevitable. Information architecture is established before a single pixel of visual design is produced, because structure drives outcome. Every design is tested against your specific target audience using Wynter and session recording tools before launch, not after. The result is a website or product interface that performs rather than just impresses.
Koldconvert Perspective
Most web design agencies optimise for the portfolio, not the pipeline. They build sites designed to win awards and photograph well in case studies. We optimise for the action a visitor should take in the next 30 seconds. That means hierarchy before aesthetics, user psychology before visual preference, and post-launch analytics before any claim that the work is done. A beautiful website that does not convert is a liability, not an asset. The Vebsight team does not build those.
Koldconvert Design Team (Vebsight)
Deliverables
What You Receive
- Figma source files for all designed pages and components, fully organised and annotated for handoff
- Live Framer build (or dev handoff to Dev4ager) with responsive implementation across desktop and mobile
- Design system with documented components, colours, typography and spacing rules
- GA4 goal tracking and event instrumentation configured and verified at launch
- Heatmap and session recording install (Hotjar or Clarity) for post-launch conversion monitoring
- 30-day post-launch review report with conversion data and recommended next optimisations
Stack
Tools and Platforms We Work With
Design
Figma, FigJam, Framer
Build
Framer, Webflow, Dev4ager (custom)
Analytics
GA4, Hotjar, Microsoft Clarity
Message Testing
Wynter, UsabilityHub
Prototyping
Figma Prototypes, Framer Interactive
Performance
Lighthouse, PageSpeed Insights, WebPageTest
Industries
Web and Product Design Across Sectors
SaaS and B2B Software
SaaS websites must communicate what the product does, for whom and at what price within seconds of arrival. We design product-led homepages, feature pages and pricing pages that convert trial sign-ups and demo bookings from specific ICP traffic.
Fintech
Fintech products require design that builds trust instantly. We balance compliance-friendly layouts with clean, modern interfaces that make financial products feel safe and intuitive to first-time users who are assessing whether to trust you with their money.
HealthTech and MedTech
Clinical and patient-facing interfaces require exceptional clarity and accessibility. We design healthcare platforms that meet WCAG standards and are tested with the clinician or patient audiences they serve before launch.
Ecommerce and DTC
DTC brands live and die on website conversion rate. We design product pages, category pages and checkout flows that reduce abandonment and increase average order value through psychology-informed layout decisions at each stage of purchase intent.
Professional Services
Law firms, consultancies and agencies need websites that communicate credibility and capability at a senior audience level. We design professional services sites that drive enquiry without appearing generic or templated.
Legal Tech and PropTech
Legal and property technology platforms serve sophisticated B2B buyers. We design interfaces that communicate product depth without overwhelming, making complex workflows feel structured and simple to trial.
EdTech
Education platforms need to motivate learners and reduce friction at enrolment. We design learning interfaces that increase course completion rates and make the learning experience feel rewarding rather than effortful.
HR Tech and Recruitment
HR and recruitment platforms serve employers and candidates simultaneously. We design dual-experience platforms with clear entry points and distinct value propositions for each user type without confusion at the landing page level.
B2B Marketplaces
Marketplace design requires balancing buyer and seller experience simultaneously. We design two-sided platform interfaces that create trust, facilitate matching and drive transaction volume for both sides of the market.
CleanTech and DeepTech
Frontier technology companies need websites that make complex science accessible to investors, enterprise buyers and regulators. We design CleanTech and DeepTech sites that communicate credibility and innovation without jargon that loses non-technical audiences.
Comparison
Vebsight via Koldconvert vs Generic Web Design Agency
| Factor | Vebsight / Koldconvert | Generic Agency |
|---|---|---|
| Primary goal | Conversion rate and qualified leads | Aesthetic appeal and portfolio value |
| Design process | Architecture first, visual design second | Visual concepts first, structure assumed |
| Build capability | Design and build in the same team, no handoff friction | Design handed to separate developers, quality drops in translation |
| CRO integration | CRO principles built into every design decision | CRO is a separate engagement, if offered at all |
| Post-launch | Analytics review, heatmaps and optimisation recommendations | Project closes on delivery, no performance follow-up |
| Marketing alignment | Design briefed against acquisition strategy and ICP | Design in isolation from marketing and sales goals |
| Delivery speed | Landing pages in 1-2 weeks, full sites in 4-8 weeks | Discovery phases extend timelines to 12-20+ weeks |
Questions
Website and product design, answered
Website design (full website projects from concept to launch), landing pages (campaign and conversion-focused single pages), product UI/UX (web and mobile app interfaces, user flows and prototypes) and design systems (component libraries, Figma systems and Framer builds).
Yes. Vebsight designs and builds in Framer for marketing sites and landing pages. For product UI/UX, we design in Figma and can hand off to development or build with the Dev4ager engineering team.
A landing page takes 1-2 weeks. A full website project (5-15 pages) takes 4-8 weeks. A product UI/UX project takes 6-12 weeks depending on scope and number of user flows.
Conversion is the primary objective. Every design decision is informed by user psychology, CRO principles and the specific action you want the user to take. Aesthetics serve conversion, not the other way around.
Vebsight is Koldconvert's design studio. All web design, product design and design system work is delivered by the Vebsight team. Vebsight also operates independently at vebsight.com.
Engagement
How to Work With Us
Project-Based
Fixed-scope engagements for defined deliverables: a website, landing page, product redesign or design system. Ideal when you have a specific project with a clear brief and timeline.
Design Sprint Retainer
Monthly sprint allocation for ongoing design work: new landing pages, feature design, campaign assets. Suits companies that need continuous design output without a full-time hire.
Design System Build
A focused engagement to build a complete design system in Figma and Framer. Components, tokens, documentation and governance so your team builds faster with consistency.
Key Terms
Web and Product Design Glossary
- Conversion Rate
- Conversion rate is the percentage of website visitors who complete a target action such as booking a demo or starting a free trial. A homepage conversion rate of 2-4% is considered strong for B2B SaaS; most companies start below 1%.
- Wireframe
- A wireframe is a low-fidelity layout showing the structure, hierarchy and content placement of a page without visual styling. Wireframing before visual design prevents costly structural revisions late in a project when changes are expensive.
- Design System
- A design system is a library of reusable components, design tokens, patterns and documentation that enables teams to build consistent digital products faster. It is the single source of truth for how your brand looks and behaves across all surfaces and screens.
- Above the Fold
- Above the fold refers to the portion of a web page visible without scrolling. Visitors decide whether to stay or leave within 3-5 seconds of arrival, making above-the-fold content the highest-priority design real estate on any page.
- User Flow
- A user flow is the sequence of steps a person takes to complete a task within a product or website, from entry point to goal completion. Mapping user flows before design begins prevents building pages without understanding how users navigate between them.
- Visual Hierarchy
- Visual hierarchy is the arrangement of design elements to guide a viewer's eye toward the most important content in a specific order. Strong visual hierarchy makes a page scannable and naturally draws attention to the primary call to action without requiring the user to read everything.
Ready to redesign for conversion?
Book a call with Vebsight. We will review your current site and build the conversion-optimised design that turns more of your traffic into revenue.
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