How to Define Your ICP: The 3 Questions That Change Everything
Most B2B companies define their ICP too broadly. Here is the framework that produces precision specific enough to be actionable.
Read article →Financial modelling, fundraise preparation, unit economics, board reporting and strategic finance for high-growth companies. Senior finance leadership at the right cost for your stage.
Koldconvert Fractional CFO gives high-growth companies access to experienced financial leadership at the right cost for their stage. We build the financial infrastructure, models and investor-ready reporting that founders need without the salary, equity and overhead of a full-time CFO. Whether you are preparing for a raise, scaling quickly through a new market or building the financial discipline needed for Series A due diligence, we provide the financial command layer your business requires to grow with control.
A fractional CFO is an experienced chief financial officer who works for a company on a part-time, retainer or project basis rather than as a full-time employee. They provide the full range of strategic finance capability — financial modelling, scenario planning, unit economics design, fundraise preparation, investor relations, board reporting and cash flow management — at a fraction of the total cost of a full-time CFO hire. Fractional CFOs are typically engaged by high-growth companies at Seed to Series B stage who need senior financial leadership but do not yet have the scale or budget to justify a full-time hire, or by companies at a specific strategic inflection point such as a fundraising round, an acquisition or a rapid market expansion.
Three-statement financial model (P&L, balance sheet, cash flow) with integrated revenue drivers, scenario planning and sensitivity analysis. Built to run the business and to share with investors.
Investor-ready financial model, data room build, key metric preparation, due diligence Q&A support and coaching for financial questions during investor meetings.
CAC, LTV, payback period, gross margin per cohort and contribution margin analysis. The unit economic foundation that tells investors whether the business model works at scale.
Monthly management accounts, board pack preparation and investor update templates. Consistent financial reporting that builds credibility with your board and existing investors.
Audit current financial infrastructure, reporting quality, existing models and the key financial decisions leadership needs to make with greater confidence and accuracy.
Build or rebuild the financial model, define unit economics, establish consistent metric definitions and set up management accounts that reflect how the business actually operates.
Lead financial planning and analysis, build board reporting packs, prepare investor materials and provide direct support for fundraise and due diligence processes.
Monthly financial review, board meeting attendance, investor reporting and continuous model updates as growth, pricing and product evolve.
The Koldconvert Financial Command System is built on the belief that finance at a high-growth company should be a strategic function, not a reporting function. Most companies at Seed to Series B stage have someone managing bookkeeping and preparing VAT returns. What they lack is a financial leader who can translate the numbers into strategic decisions: where to deploy the next pound of capital, which channels have the lowest CAC payback, which pricing change improves LTV without destroying conversion rate. We build the financial infrastructure, define the metrics that matter for your business model, and sit alongside leadership to apply financial rigour to every significant decision. The goal is a company that can articulate its unit economics and financial trajectory with confidence to any investor, board member or acquirer at any point in time.
Founders at the pre-Series A stage often believe they cannot afford a CFO. The reality is they cannot afford not to have one. The financial decisions made between Seed and Series A, including when to burn faster, what to charge for the product, which cohort of customers has acceptable unit economics and how much runway you actually have, are among the highest-stakes decisions a company makes. Getting them wrong with bad data is more expensive than a fractional CFO engagement. The question is not whether you can afford financial leadership; it is whether you are making million-pound decisions with the financial clarity those decisions deserve.
Koldconvert Finance Team
MRR waterfall modelling, NRR analysis, CAC payback calculation and SaaS-specific board metrics for subscription businesses. Investors benchmark SaaS companies on specific financial ratios that require precise definition and tracking from early stage.
Regulatory capital planning, revenue per user modelling and compliance-aware financial reporting for fintech companies. Fintech financials require careful treatment of regulated revenue streams and capital adequacy requirements.
Reimbursement model analysis, payer mix financial planning and enterprise contract modelling for HealthTech companies navigating complex revenue recognition alongside NHS and private payer cycles.
Cohort revenue modelling, institutional vs consumer revenue mix analysis and enrolment forecasting for EdTech companies managing both B2B enterprise contracts and B2C subscription revenue streams.
GMV to net revenue reconciliation, take rate optimisation and liquidity economics modelling for two-sided marketplaces. Marketplace unit economics are distinct from standard SaaS and require experienced financial leadership to model correctly for investors.
Blended CAC by channel, LTV modelling by product category, contribution margin analysis and inventory capital planning for DTC brands where the interaction between working capital and growth rate determines viability.
Utilisation rate tracking, project profitability analysis, partner economics and pricing model review for consulting firms, agencies and law firms where capacity management determines financial performance.
Recurring vs transactional revenue modelling, development pipeline financial planning and lease economics analysis for PropTech companies navigating both technology and property-market financial dynamics.
Project finance modelling, carbon credit revenue accounting and grant-aware P&L construction for CleanTech companies where revenue often involves a mix of commercial contracts, regulatory incentives and project returns.
R&D burn rate management, grant accounting, milestone-based revenue forecasting and investor reporting for DeepTech companies with long development cycles and non-linear commercial timelines.
| Factor | Fractional CFO | Full-Time CFO Hire |
|---|---|---|
| Cost | 60% lower than total CFO compensation | Salary, NI, pension, equity, benefits overhead |
| Time to start | Engaged and producing in 1-2 weeks | 3-6 months recruitment and notice period |
| Flexibility | Scale up for a fundraise, scale down after | Fixed cost regardless of business phase |
| Experience | Patterns from multiple fundraises and sectors | Experience limited to their own career history |
| Risk | No redundancy cost, no hiring mistake risk | Wrong hire costs 12-18 months of salary plus disruption |
| Right for | Seed to Series B, specific finance events | Series B and above with daily finance complexity |
A fractional CFO is an experienced chief financial officer who works for a company on a part-time or project basis rather than as a full-time employee. They provide the same strategic finance capability — financial modelling, fundraise support, board reporting, unit economics — at a fraction of the cost of a full-time CFO hire.
Most companies need a fractional CFO when they are preparing for a fundraising round, experiencing rapid growth that creates financial complexity, preparing for an audit or due diligence process, or when the CEO is spending more than 20% of their time on finance and needs to delegate that function.
A bookkeeper records historical transactions. An accountant prepares financial statements and handles compliance. A fractional CFO operates at the strategic level: financial planning and analysis, fundraise preparation, investor relations, unit economics design and board-level financial communication. These are distinct roles with minimal overlap.
Fractional CFO services typically cost 60-80% less than a full-time CFO hire when comparing total compensation, benefits, equity and overhead. Engagement structures vary from a fixed monthly retainer to project-based arrangements for specific events like a fundraise or data room build.
Yes. Fundraise preparation is one of the highest-value applications for a fractional CFO. They build the financial model, prepare the data room, define and stress-test the key metrics investors will interrogate, and coach the CEO on financial questions during investor meetings.
A focused 2-4 week engagement to build your financial model, define unit economics and set up management accounts. The starting point for companies that need financial infrastructure before a fundraise or board review.
Ongoing fractional CFO engagement covering monthly management accounts, board pack preparation, investor reporting and strategic finance advisory. Priced as a monthly retainer sized to your stage and complexity.
Dedicated support through a specific fundraising round: financial model, data room build, due diligence management and investor meeting preparation. Project-based pricing for a defined fundraise window.
Book a call. We will scope the right fractional CFO engagement for your stage and the financial challenges you are facing right now.
Most B2B companies define their ICP too broadly. Here is the framework that produces precision specific enough to be actionable.
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