The 6 Elements of a High-Converting B2B Landing Page
What separates a landing page that converts at 3 percent from one that converts at 15 percent, with the same traffic.
Read article →
Sales Development · Outsourced SDR · Outbound
Outsourced SDR That Books Meetings So Your Closers Can Close.
Prospecting, outreach, qualification and booked meetings delivered as a fully managed service. No headcount overhead. No ramp time. Qualified pipeline in your AEs' calendars within weeks.
2-4 weeks
To first booked meetings
60%
Lower cost vs in-house SDR
Koldconvert SDR as a Service puts a fully managed sales development team on your pipeline. We build targeted prospect lists from your ICP, run personalised multi-channel outreach across email and LinkedIn, handle every reply and book qualified meetings directly into your calendar. Your AEs get warm, qualified conversations. You avoid the six-month ramp time and fixed overhead of an in-house hire.
2-4 weeks
To first booked meeting
60%
Lower cost vs in-house SDR
Full funnel
Prospect to booked meeting, managed
Definition
What is SDR as a Service?
SDR as a Service is a fully managed sales development function where an external team handles the entire top-of-funnel pipeline generation motion on behalf of a B2B company. It covers ICP definition, prospect list building, personalised multi-channel outreach across email and LinkedIn, reply handling, lead qualification and meeting booking directly into the account executives' calendars. The service delivers the same output as an in-house Sales Development Representative team without the recruitment cost, ramp time, management overhead or fixed salary commitment that an internal hire requires.
What We Handle
The Full Sales Development Motion, Managed
ICP and List Building
Define your ideal customer profile, build verified prospect lists using Clay, Apollo and LinkedIn Sales Navigator, enriched with intent signals and firmographic data.
Multi-Channel Outreach
Personalised email sequences and LinkedIn outreach run in coordinated cadences to maximise response rates without triggering spam filters or damaging your domain reputation.
Reply Handling and Qualification
Every reply is handled by our team within 24 hours. Interested prospects are qualified against your criteria before being booked into your AEs' calendars with full context notes.
CRM Logging and Reporting
All activity logged in HubSpot or Salesforce. Weekly reporting on outreach volume, open rates, reply rates, meetings booked and pipeline value generated.
Diagnosis
Signs You Need Outsourced Sales Development
- Your AEs spend 30% or more of their time on cold prospecting instead of running discovery calls and closing deals.
- You have a strong product but no consistent, predictable top-of-funnel motion. Pipeline feels lumpy and unpredictable.
- Your last attempt at in-house cold outreach got inconsistent results because there was no dedicated person owning it full-time.
- You hired an SDR, waited 6 months for ramp and they left before hitting quota, taking the institutional knowledge with them.
- Leadership wants to test a new market or ICP before committing to a full-time outbound hire for that segment.
Process
From Brief to Booked Meetings
01
Brief
Define ICP, value proposition, target job titles, company size and industries. Agree what a qualified meeting looks like before any outreach begins.
02
Build
Build verified prospect lists, configure outreach sequences and set up tracking in your CRM. Deliverability infrastructure configured for your domain.
03
Outreach
Launch email and LinkedIn sequences. Handle all replies within 24 hours and qualify interested responses against agreed criteria.
04
Book and Report
Book qualified meetings into AE calendars with full context notes. Report weekly on pipeline generated and programme performance.
Our Approach
The Koldconvert Outbound Engine System
The Koldconvert Outbound Engine System is built on the premise that most outbound fails because it is generic. Prospects receive the same cold email as fifty other companies in their space and ignore it. Our approach begins with signal-based list building: we identify prospects showing intent signals, recent trigger events or specific firmographic characteristics that make them more likely to engage. Sequences are written to a specific person in a specific role at a specific type of company, referencing context that makes it clear this is not a spray-and-pray campaign. Deliverability infrastructure, reply handling and CRM sync are handled by our team so your AEs only see qualified conversations in their calendar, never a sequence to manage.
Koldconvert Perspective
The SDR model is broken at most companies because everyone treats it as a volume game. Send more emails, book more meetings, hit the number. What actually works is fewer, better touches to a more precisely defined audience. The companies we generate the best results for are the ones willing to be specific: about who they are targeting, what problem they solve for that exact person, and what a qualified conversation actually looks like. Precision outbound at lower volume consistently beats generic outbound at scale. Our outbound engine is built for precision, not volume.
Koldconvert Outbound Team
Results
What Clients Achieve
SDR Results
Benchmark Results for Outsourced Sales Development
2-4 weeksTo first booked meetings after launch
60%Lower cost vs hiring in-house
8-15Qualified meetings per month at steady state
Zero rampNo 6-month onboarding period
Deliverables
What You Receive
- ICP definition document with target job titles, company size, industries and disqualifying criteria
- Verified prospect lists rebuilt weekly, enriched with intent signals and contact-level data
- Personalised outreach sequences for email and LinkedIn, iterated monthly based on response data
- Booked, qualified meetings in your AEs' calendars with pre-call research and context notes
- CRM activity logging with all outreach, responses and meeting outcomes recorded automatically
- Weekly performance report covering outreach volume, reply rates, meetings booked and pipeline value
Stack
Tools and Platforms We Work With
Data and Enrichment
Clay, Apollo, Lusha, Clearbit
Email Outreach
Instantly, Lemlist, Smartlead
LinkedIn
LinkedIn Sales Navigator, Expandi, Dripify
CRM
HubSpot, Salesforce, Pipedrive
Intent Data
Bombora, G2 Buyer Intent, 6sense
Deliverability
Warmbox, Mailflow, Inboxally
Industries
SDR as a Service Across B2B Sectors
SaaS and Software
SaaS outbound to IT buyers, operations leaders and digital transformation leads. We build sequences that speak to specific use cases and integration environments rather than generic product pitches.
Fintech
Outbound to CFOs, finance directors and treasury buyers requires regulatory awareness and credibility. We write fintech sequences that address compliance, integration and risk concerns that this audience screens for immediately.
Professional Services
Reaching procurement, legal and C-suite buyers who do not respond to generic outreach. We target professional services buyers with referral-style precision, citing relevant client context and specific capability language.
Manufacturing
Outbound to operational buyers, procurement teams and plant managers in manufacturing. We target decision-makers at the right level of the organisation and speak to operational efficiency, compliance and cost reduction.
Healthcare B2B
Outbound to hospital procurement, NHS trusts and private clinic groups requires patience and compliance awareness. We build healthcare SDR programmes that respect buying cycles and speak to clinical and operational value simultaneously.
Logistics Tech
Reaching supply chain directors and 3PL operations heads at the right moment. We use trigger events including contract renewals, technology migration signals and funding rounds to time outreach for maximum relevance.
HR Tech
Targeting CHROs, HR directors and talent acquisition leaders with messaging that connects to workforce planning challenges, compliance requirements and employee experience initiatives rather than generic software pitches.
Marketing Tech
Outbound to CMOs and marketing directors at mid-market companies requires peer-level credibility. We build martech sequences grounded in campaign performance language, attribution challenges and channel-specific ROI metrics.
Cybersecurity
CISOs and security leaders require technically credible outreach. We build cybersecurity SDR sequences that reference specific threat categories, compliance frameworks and stack context that signal we understand the role and its pressures.
Legal Tech
Multi-touch outreach to law firm partners and in-house legal teams, who are notoriously hard to reach. We build legal tech sequences that communicate time savings and compliance value in the language of the legal profession.
Comparison
Koldconvert SDR vs In-House SDR Hire
| Factor | Koldconvert SDR | In-House SDR Hire |
|---|---|---|
| Time to first meeting | 2-4 weeks from briefing | 4-6 months including recruitment and ramp |
| Cost | 60% lower than full in-house cost | Salary, NI, benefits, tools, management time |
| Stack and tooling | Full stack included, no additional tool costs | Clay, Sales Nav, sequencing tools all additional costs |
| Scalability | Scale up or down in 30 days | Locked into headcount, redundancy cost to scale down |
| Management overhead | Zero, fully managed by our team | Sales manager time for daily oversight and coaching |
| Attrition risk | None, our team continuity is our problem | High SDR attrition rate: average 14 months tenure |
| Market testing | Test a new ICP or market in 60 days | Requires a new hire before you know if the market works |
Questions
SDR as a Service, answered
An outsourced SDR handles the top of your sales funnel: building prospect lists, running outreach sequences across email and LinkedIn, handling responses, qualifying interest and booking meetings directly into your AEs' calendars. They act as a fully managed extension of your sales team.
Lead gen agencies often sell lists or raw contacts. SDR as a Service includes the full outreach and qualification motion: our team makes the touches, handles the replies and books the meetings. You receive qualified, booked conversations, not data dumps.
First meetings are typically booked within 2-4 weeks of programme launch. The first two weeks cover ICP definition, list building and sequence setup. Outreach begins in week two and meetings start flowing in weeks 3-4 as replies come in.
We use Clay or Apollo for data, Instantly or Lemlist for email, LinkedIn Sales Navigator for social outreach and HubSpot or Salesforce for CRM logging. We work within your existing stack where possible.
We offer both. Dedicated SDR arrangements give you an SDR focused entirely on your account, which suits companies with higher volume targets. Shared SDR arrangements are more cost-effective for companies testing the channel or with smaller pipelines.
Engagement
How to Work With Us
Pilot (60 Days)
A time-boxed engagement to prove the channel works for your ICP and offer before committing to an ongoing programme. Includes full setup, outreach and weekly reporting.
Dedicated SDR
A full-time outsourced SDR allocated entirely to your account. Maximum outreach volume and complete focus on your pipeline. Suited for companies with aggressive growth targets.
Shared SDR Team
Shared outbound resource across multiple campaigns. Cost-effective for companies testing a new market, or with a smaller target universe that does not justify a dedicated SDR.
Key Terms
Sales Development Glossary
- SDR (Sales Development Representative)
- An SDR is a salesperson focused exclusively on generating and qualifying new pipeline rather than closing deals. SDRs handle prospecting, outreach and initial qualification, then pass qualified opportunities to Account Executives who own the closing motion.
- ICP (Ideal Customer Profile)
- An ICP is a detailed description of the type of company most likely to buy your product and succeed with it. It typically specifies company size, industry, geography, tech stack, growth stage and the business challenges that make your product valuable to them.
- Cadence
- A cadence is a structured sequence of outreach touches across multiple channels and time intervals. A typical B2B outbound cadence includes email touches, LinkedIn connection requests, LinkedIn messages and potentially phone calls spread across 2-4 weeks of targeted contact.
- SQL (Sales Qualified Lead)
- An SQL is a prospect who has been qualified against agreed criteria and is ready to speak with an Account Executive. SQL criteria typically cover budget, authority, need and timing. SDRs convert MQLs or cold prospects into SQLs through qualification conversations.
- Multi-Channel Outreach
- Multi-channel outreach is a sales development approach that coordinates outreach across email, LinkedIn, phone and sometimes direct mail in a single cadence. It outperforms single-channel outreach because it reaches prospects through the channel they are most likely to engage with at that moment.
- Pipeline Velocity
- Pipeline velocity is a measure of how quickly revenue moves through your sales funnel, calculated as the number of opportunities multiplied by average deal value multiplied by win rate, divided by average sales cycle length. SDR programmes directly impact pipeline velocity by improving the volume and quality of opportunities entering the funnel.
Ready to put qualified meetings in your AEs' calendars?
Book a call. We will scope the right SDR programme for your ICP and have outreach running within two weeks.
Related reading
Funnels articles & guides
Funnels
Funnels
The Discovery Call Framework That Closes More Deals
Six phases that turn a vague first call into a structured conversation that ends with a signed proposal.
Read article →Funnels
The 4 Lead Magnets That Actually Work for B2B
The formats that attract decision-makers who are actively evaluating solutions, not just collecting content.
Read article →