How to Define Your ICP: The 3 Questions That Change Everything
Most B2B companies define their ICP too broadly. Here is the framework that produces precision specific enough to be actionable.
Read article →HRIS and ATS implementation, onboarding design, HR policies and people processes built for growing B2B companies. The operational backbone that makes adding 10, 20 or 50 more people feel manageable instead of overwhelming.
Koldconvert HR systems and people operations builds the infrastructure that growing B2B companies need before they need it. We implement and configure HRIS and ATS platforms, design onboarding journeys that reduce early attrition, write HR policies that employees actually read and create the people processes that scale from 20 to 200 without rebuilding from scratch. Getting this right early saves enormous pain and cost later when the team is too large for ad-hoc coordination to work.
People operations (people ops) is the modern approach to human resources that treats employees as a company's most important operational resource and builds the systems, processes and culture to attract, develop and retain them at scale. Where traditional HR focuses on compliance and administration, people ops focuses on scalable infrastructure: HRIS systems that automate routine people workflows, ATS platforms that give hiring teams consistent pipelines, onboarding programmes that reduce early attrition, and performance processes that develop people systematically rather than reactively. People ops creates the operational backbone that allows a company to grow headcount without losing culture, consistency or compliance.
Select, configure and launch the right HRIS for your stage. BambooHR, Personio, HiBob or Charlie HR. People data, leave management, workflows and reporting all in one place.
Greenhouse, Lever or Workable configured for your hiring process. Pipeline stages, scorecards, email templates and job board integrations built to save recruiter and hiring manager time.
Structured 30-60-90 day onboarding journeys by role type. Pre-boarding, day one, first-week and milestone check-ins automated in your HRIS so every new hire gets the same strong start.
Employment terms, leave policies, performance review process, grievance procedure and company values written in plain language and structured for the growth stage your company is at right now.
Review current people processes, systems and policy gaps. Identify the most painful friction points for founders, managers and employees and prioritise what to fix first.
Recommend the right HRIS and ATS for your headcount, geography, payroll setup and growth trajectory. Make the system selection decision explicit before building.
Configure systems, write policies, design onboarding journeys and migrate existing data. Test every workflow before go-live so nothing breaks on day one.
Train managers and employees on the systems, establish the people reporting cadence and hand over to your internal team or continue as fractional Head of People.
The Koldconvert People Systems Framework treats people operations as a product build problem, not a policy writing exercise. Most companies that need people ops help ask for an HRIS or an employee handbook. But the real problem is that people infrastructure was never deliberately designed: it evolved reactively as the team grew, accumulating ad-hoc processes and inconsistencies that compound into real problems at 30, 50 and 100 people. We audit the full people operations surface area, identify where the biggest gaps are relative to your current and projected headcount, and build the infrastructure in the right order. HRIS before onboarding design. Onboarding before performance process. Performance process before compensation framework. Each layer is built on a solid foundation so the whole system scales rather than needing to be rebuilt every 18 months.
The most expensive people ops mistake is doing nothing until there is a problem. Companies that wait until they have a grievance, a compliance issue or an early attrition crisis to think about HR infrastructure spend significantly more fixing the problem than they would have spent building the right infrastructure in the first place. Onboarding design before you hit 30 people costs a fraction of what it costs to replace the talent that leaves because the experience was poor. HR policies before you have a dispute are cheaper than legal advice after one. We work with companies that want to build the right people infrastructure at the right stage, not the ones looking for emergency intervention after the problem is already expensive.
Koldconvert People and Talent Team
Engineering and product teams require onboarding that gets people productive quickly in complex technical environments. We design SaaS onboarding programmes that include tool access, codebase orientation, team rituals and 90-day role milestones that accelerate time to first contribution.
Fintech people operations must meet regulatory standards for employee background checks, role-based access controls and data handling policies. We build compliant people infrastructure for FCA-regulated and payment-licensed businesses that satisfies both HR and compliance requirements.
HealthTech teams include clinical, technical and commercial roles with very different onboarding requirements. We build role-specific onboarding programmes and HRIS configurations that accommodate clinical compliance requirements alongside standard employment processes.
Consultancies and agencies live or die on their people. People operations for professional services focuses on utilisation tracking, career pathway clarity and performance processes that develop client-facing skills, not just administrative HR functions.
Ecommerce companies often have seasonal headcount requirements and a mix of warehouse, customer service and technology roles. People operations must handle high-volume onboarding, flexible contract types and the distinct processes required for office-based and operational staff.
Marketplace businesses hire across supply, operations, trust and safety, product and growth. People ops for marketplaces must accommodate rapid headcount growth with very different role types at the same time, requiring HRIS systems flexible enough to handle distinct onboarding paths at scale.
EdTech people ops must handle teaching, content, technology and commercial roles within the same system. We build HRIS configurations and onboarding programmes that acknowledge the different motivations and success metrics for educational and commercial team members without treating them identically.
Logistics companies have complex people operations requirements spanning office, field, depot and driver roles often across multiple geographies. We design people systems that handle the operational complexity of field-based workforces while maintaining centralised HR data and compliance.
CleanTech companies hiring engineers, scientists and commercial talent need people infrastructure that supports complex technical onboarding, research project attribution and grant-funded employment structures that require careful contract and compliance management.
Creative agencies with freelance-heavy models need people operations that manage a mix of employees, contractors and project-based talent. We build HRIS and onboarding systems that handle this complexity while keeping compliance clean and culture consistent regardless of contract type.
| Factor | Structured People Ops | Ad-Hoc HR |
|---|---|---|
| Early attrition | 28% lower with structured onboarding | High: poor onboarding drives early exits |
| Onboarding consistency | Same strong experience for every new hire | Depends entirely on which manager is available |
| Compliance risk | Policies documented and consistently applied | High exposure once disputes arise |
| Hiring pipeline | ATS gives full visibility across all roles | Managed in email, hidden from hiring managers |
| HR data | Single system, always current and accessible | Scattered across spreadsheets, email and folders |
| Scalability | System grows with team without rebuilding | Breaks at 30-50 people and must be rebuilt |
People operations (people ops) is the modern approach to HR that treats employees as a company's most important operational resource. It focuses on building the systems, processes and culture that attract, develop and retain the right people at scale. People ops is distinct from traditional HR in its orientation toward scalable infrastructure rather than reactive administration.
For companies between 15 and 100 employees, BambooHR, Personio and HiBob are the most widely used. Personio is popular in Europe with strong payroll integration. HiBob suits companies prioritising culture and engagement features. BambooHR is cost-effective for US-focused companies. We assess your payroll, reporting and geography needs and recommend the best fit.
An ATS (Applicant Tracking System) manages the hiring pipeline from job post to offer. If you are hiring more than three or four roles per year, an ATS saves significant time, reduces candidate experience issues and gives hiring managers visibility into the pipeline. Greenhouse, Lever and Workable are the most common for B2B scale-ups.
We map the full first 90 days for each role type: pre-boarding, day one, first week, 30-day and 90-day milestones. We identify the information, introductions, tools access and quick wins that set each new hire up for success. The programme is then systematised in your HRIS so it runs consistently for every new joiner without manual coordination.
Yes. For companies that need strategic people leadership without a full-time hire, we operate as a fractional Head of People: owning the people strategy, managing systems and policies and acting as a partner to founders on hiring, culture, compensation and team development.
A rapid review of your current people processes, systems and policy gaps. Produces a prioritised roadmap for the infrastructure that needs to be built and the order to build it. Starting point before any implementation work.
End-to-end implementation of HRIS, ATS, onboarding programmes and HR policies. Delivered over 6-10 weeks with training and handover to your team or ongoing management as fractional Head of People.
Ongoing people leadership on a retainer basis. Strategic people partner to the CEO and leadership team, owning HR infrastructure, policies, systems and the people reporting cadence month to month.
Book a call. We will audit your current HR infrastructure and build the systems, onboarding and policies that grow with your company.
Most B2B companies define their ICP too broadly. Here is the framework that produces precision specific enough to be actionable.
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